AT THE MARKET — As furniture importers look to diversify product sourcing in order to limit exposure to supply chain or pricing disruption through broadening their sourcing map, Eastern European manufacturers are at High Point Market in unprecedented numbers.
While they are showing a short range of goods in fairly small spaces, they are here to explore opportunities in the North American market and to discuss their capabilities both with retailers and vendors seeking supply partnership alternatives to Asia.
Poland, for example, is the third-largest exporter of furniture in the world, although most of that flows to European markets. While new in most cases to North America, the Polish and plants in places such as Ukraine and Romania do have experience refining their products to different markets, since European nations have different tastes despite those countries’ proximity.
Six Polish companies exhibited accessories, upholstery and occasional in reclaimed woods, as well as a sleeper-sofa maker currently supplying Ikea, at market in a Design Center showroom under the auspices of TATFA, supports Polish companies seeking to develop commercial partnerships in North America.
“Polish companies have long experience in exporting to European countries, where they have to adapt to a lot of different preferences,” said TATFA Managing Partner Michal Blonski. “Logistically, there’s shorter ocean shipping to the East Coast, where there also are lots of ports so there’s not so much congestion as on the West Coast.”
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This sofa from Creadest has a washable linen slip cover.
One of the manufacturers at the TATFA showroom, upholstery maker Creadest, already does business in Canada, and showed goods in scales and styles familiar to North American buyers.
Blonski reported he’d seen some good prospective buyers through the TATFA presentation.
Style Home is a Polish producer of wood chairs for the contract market and upholstered residential seating as well as custom pieces that already has an international office in the U.K. handling sales there as well as Germany, France and Ireland.
“We also already have contract-market customers in New York and Canada,” said Dominika Lasek, international sales manager, who said the company looks to expand not only in Europe but also across the world. “We already have experience dealing with American and Canadian customers. Obviously, we looked at the global political situation and saw an opportunity for Eastern European companies to step in as an alternative” to Asia.
Style Home is aware one showing at High Point isn’t going to be enough.
“We understand you can’t have any effect in a market with just one show,” Lasek said. “We know that from showing in Europe.”
Husband and wife Sergii and Tatiana Savchenko own Blest, a manufacturer of Italian-design sofa beds with two plants in Ukraine. They’re here to look at how they might fill a need in the marketplace for convertible sofas in Belgian fabrics with unique mechanisms and storage.
While it’s their first time in High Point, they’ve checked out the Cologne and Milan shows to hone their product, which currently ships mostly to Europe and Russia.
Blest sees opportunity here in the need for space-friendly furniture, an area where it has long experience.
“In the Ukrainian market, you always need something extra in furniture,” Tatiana Savchenko said. “Apartments there are very small, so when family or friends come to visit, the sofa has to convert into a bed.”
While this is an exploratory showing at market, “we look to maintain a continuous presence in High Point,” Sergii said.
Marc Litterst, whose Euro Link is exclusive importer of motion from high-end German motion maker Himolla and several other non-competing companies, also brought four recliner and sofa styles, and three sofa beds from Romanian manufacturer Villa d’Este to High Point for the first time.
“This market is about showing the potential of Eastern Europe,” Litterst said. “We want to be a platform to offer a bridge to manufacturers there. … We’re showing top grain Italian leathers with Villa d’Este. We’re presenting American styles with some Italian spice.”
Major Polish RTA and upholstery manufacturer Szynaka — it has revenues around 250 million euros a year — wasn’t showing at October market, but the company’s leader and international sales executives were there exploring the potential of showing, as well as forming connections with stateside companies looking for sourcing alternatives. The company also is a significant supplier of product to Ikea.
“We have come to High Point several times,” said President Jan Szynaka through a translator. “We’re still considering whether and how to exhibit. We already have some relationships and customers established in the U.S.
“We’ve been investing in production capacity, and by year’s end we’ll open the expansion of our solid wood factory in Poland,” Szynaka said. “We’re also investing in a new 215,000-square-foot upholstery plant built from scratch … that will have a 40 million euro annual capacity” when in full production.
In addition, Szynaka is renovating an existing factory in Belarus scheduled to start production by the middle of next year.
“These developments are connected to supporting our business with major retailers,” Szynaka said. “We’re expecting 10% growth each of the next few years.
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