AT THE MARKET – Canadian upholstery and case goods resource Palliser has undergone a restructuring that divides its business into four brand channels and also re-aligns members of its executive leadership to support those individual channels.
The Palliser brand represents the core upholstery and case goods channels of the business that are part of its whole-home approach featuring a mix of styles and core price points. This also includes the licensed Sarah Richardson for Palliser partnership.
The company’s luxury residential segment, which highlights Palliser’s “design capabilities and craftsmanship,” will fall under the Pinnacle brand. The OEM and National Accounts segment will offer what the company calls “white label” opportunities and the development of exclusive product for national accounts.
The company said its Integrity upholstery line will focus on “value and volume while maintaining the highest levels of quality.” This channel also includes the Quantum chair line.
Continuing at the helm of the organization is Peter Tielmann, president and CEO.
“To keep pace with an ever-evolving global furniture industry, we are making these adjustments to our organizational structure, positioning our brands to best lead in their respective segments of the market,” Tielmann said.
The roles for its executive team are as follows:
Roger Friesen will serve as chief revenue officer. In this role, he will provide leadership to the sales and marketing teams and the new brand channels. He has held executive roles with Palliser since 2001 and also was president of Casana Furniture, which Palliser acquired in 2017.
Mike Hofman has been named chief operating officer. He will oversee both operations and financial areas of the organization, including procurement, manufacturing, logistics, customer service, product development and pricing. He joined Palliser in 2018 having previously held executive level positions at Beaulieu America, Serta Simmons Bedding and Sealy.
Wendy Ferris serves as chief culture and people officer. She will continue in her role providing leadership to human resources and also developing and implementing strategic initiatives.
Cary Benson, formerly president of Palliser, will continue in his role as president and CEO of Encore Seating, Palliser’s contract business.
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